03 Oct Fashion and Luxury students visit Citizens of Humanity showroom to participate in #WeAreAllHumanity campaign
British School of Fashion students were invited to global denim brand, Citizens of Humanity’s London showroom on Thursday 27th September to take part in the #WeAreAllHumanity campaign for the UNCHR to support refugee women in the Democratic Republic of the Congo.
Our students were welcomed by Rosanna Hill (UK PR and Marketing Manager) and Shaz Tabrizi (Sales Director) to the showroom where they gave an exclusive talk about the Citizens of Humanity’s brand and its history, the future of denim wear as well as their roles and how they reached their positions.
Students then had the chance to participate in the #WeAreAllHumanity campaign by using the showroom space to take an image with the HUMANITY filter. For each image that was posted to Instagram, Citizens of Humanity donated $10 to USA for UNCHR.
Desiree Iyama (MSc Fashion Business Creation) said: “The visit to Citizens of Humanity made me realise that there’s a big difference between the types of denim wear, and I was so intrigued by the fabrication. Imagine wearing jeans that prevent you from sweating, keeps your skin dry on a rainy day, or even tightens your gluteus maximus muscles?
“As cool as that sounds, they had something cooler, a social campaign for charity. The most powerful social media platform was used for a great cause, and I had never seen a better campaign. It was actually fun to participate and as they say, ‘do it for the gram’ knowing fully well that a single act of kindness could help someone in need, most especially the women of DR Congo.
“In all, I would say it was an amazing experience and I am so glad they reached their goal of $100,000.”